Led the AI-driven video production and art direction for Huntworth's "I Got Huntworth'd" campaign, the brand's first push into visual brand awareness as it headed into the fall season. I directed the generative video process end to end, then edited the piece and designed the sound.

The spot is a quirky, comedic take that spotlights the benefits of Huntworth's products while humanizing the brand with a sense of humor, giving a performance-driven category a more personable voice.