Agency | Role
Indigo Child | Creative Director
Deliverables
Brand Identity, Performance Marketing, Photo/Video Production, GenAI
From Startup to Shelf: Defining EVDY's CPG Presence
As Creative Director and Marketing Lead for EVDY, I'm establishing the complete brand foundation for an emerging THC beverage brand entering the rapidly evolving cannabis CPG space.
This role demands navigating the unique challenges of cannabis marketing, from platform restrictions to compliance requirements, while building a distinctive brand that resonates with both curious newcomers and experienced consumers.
Brand Development + Compliant Performance Marketing
Leading the end-to-end brand identity rollout in a highly regulated category. My approach integrates generative AI tools throughout the creative process to build a robust content library while working within the constraints of cannabis advertising.
From product photography that emphasizes lifestyle appeal to email marketing that drives DTC sales, every asset balances brand aspiration with regulatory reality.
